by Manuel Herranz Today, organizations invest heavily in their research and development departments. This has led to new technological advancements...
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07/08/2014
Although English is the universal language of today, language provides a strong sense of belonging and cultural affinity. Societies are deeply rooted in their culture and language and just like English speakers tend to feel a certain affinity due to language, the same happens to speakers of other languages. People from these societies are a potential consumer base for many businesses. Using translation services as a marketing tool is a clever strategy - but international audiences need to be catered for keeping in mind their cultural preferences and languages.
Businesses and companies, in order to successfully market their products and services must target these audiences using adequate tools and professional French translation services become more important now than ever.
Whether companies or organizations are involved in publishing effective website content and reports, marketing communication or advertising, they need to take into account the need and importance of quality French translations to communicate effectively with their French-speaking consumers and audiences. 
Eiffel Tower, Paris (France)
Quality French translations of your website will ensure that your content and message becomes more relevant in the French-speaking universe (not only France but also in Canada, Switzerland, Belgium and in many African countries).
As you engage your consumers in their native language, you can expect them to respond more positively. The era of globalization has created immense opportunities for online marketing and promotion and a lucrative online market for businesses to execute their marketing strategies. Quality French translations of a website can play a pivotal role in establishing long-term consumer-buyer relationships.
The importance of professional French translations is even greater when your website or online content may need to include specialized terms, typically found in technical translations, medical translations or legal translations.
For example, when a legal document which may require French Translation, should be translated making sure that all relevant French terminology is respected and used accurately. The importance of French quality translations, as part of a general translation strategy including French translation services cannot be underestimated as far as online marketing is concerned.
France, for instance, is one of the most powerful economies in Europe. The country is home to various multinationals and corporate giants such as France Telecom and Airbus. Having a French Translation of your content on your website enables you to access and link to French-speaking economic circles and establishing a work relationship.
The economy of Canada's French-speaking Quebec is diversified and post-industrial, with a large services sector. Manufacturing and the Service sectors dominate the economy with an average potential for growth. If Quebec were a country, its economy would be ranked the 44th largest in the world just behind Norway. In 2012, its GDP was US$ 358.0 billion with a GDP per capita of US$ 44,286. According to OECD, 2012, the labour productivity level of Switzerland is one of highest in Europe, with a GDP of $362.4 billion and a GDP per capita of $54,600.
The rise of many French-speaking African countries and the dominance of French as a language of commerce, in which not only the elite but all population is educated make it a French version of documents a requirement. It is estimated that there are 300 million people who declare French to be their mother tongue or feel comfortable using it for business transactions and in every day life. They will choose and relate better to a French translation of your website. 57 communities with French as their native language inhabit the world today. These French-speaking communities are an untapped consumer base for your services and products.
To make your marketing content more relatable to them, a French translation of your website and marketing content are essential requirements. Today France has one of the highest numbers of active online users in Europe. More active online users mean more potential consumers for your company.
A French language website is an essential tool for marketing. Having a French translation of your website content, you will be better able to attract your target audience. Quality French translations provided by French translation services give business more opportunities to adopt a more specified marketing approach and is one of the elemental tools of online marketing.